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Two colored squares

Vinay
Nair

Strategic Account Management and Acquisition leader with over 9 years of experience, driven by real world challenges.

About me

Accomplished and commercially-astute professional with extensive experience in leading multi-facets of On-Trade sales and key account management, whilst steering campaigns and trade marketing at e-commerce platforms. Demonstrated success in devising robust roadmaps/pipelines, determining, and communicating gaps/opportunities of channel plan in line with commercial objectives.

Instrumental at performance improvement by delivering best-in- class solutions and practices for cultivating existing business partnerships.

Stellar track record of capitalising on profitability and strategically developing naval revenue streams, whilst influencing product innovation. Substantial history of integrating central tools and processes by signing joint business plans and leading trade marketing for consumer goods on efficient distribution management and service improvement.

Areas of Expertise

  • SALES OPERATION MANAGEMENT
  • PRODUCT LAUNCH ACTIVATIONS
  • TRENDS & DATA ANALYSIS
  • KEY ACCOUNT MANAGMENT
  • STRATEGIC PLANNING & EXECUTION
  • PROCESS & REVENUE OPTIMISATION
  • CROSS-FUNCTIONAL COLLAB.
  • NEGOTIATION & COMMUNICATIONS
  • LEADERSHIP & DEVELOPMENT
  • BUDGET & TALENT MANAGEMENT
  • BRAND & TRADE MARKETING
  • CAMPAIGN CO-ORDINATION

Work Experience

NATIONAL SALES MANAGER

RED BULL GMBH / Jan 2018 - Oct 2022

Directed high-performance team of six Key Account Specialist, whilst delivering targets and business goals. Led successful negotiations and signed exclusive Energy Drink partnership with InstaShop and tMart Oman. Planned seasonal event and consumer centric online campaigns for eCommerce by collaborating cross-functionally with brand and marketing agencies to deliver 2x growth. Oversaw On Trade team during transition from old to new distribution partner in all aspects as well as devised business plan and forecast for department annually. Created annual sales and trade marketing strategy for eCommerce on national level and managed yearly budget of 650K $. Created and delivered on campaign/activation strategies in close partnerships with brand, comms and marketing agency. Utilised BI, SAP and Nielsen data to determine and address gaps throughout market, whilst managing territory-wide retention/growth with Distribution Partner.

  • Accomplished highest sales Red Bull Oman, whilst surpassing sales targets by 40% and increasing overall sales by 69% 2018 vs. 2017.

  • Secured top-notched accounts via consultative selling, effective customer solutions, and persuasive business opportunities promotion.

  • Successfully signed 25 exclusive contracts in partnering with international QSRs within two years.

  • Maximised brand loyalty and awareness amongst industry partners by conducting several industry events.

  • Drove growth to numeric distribution by 40% through transformation of route to market.

KEY ACCOUNT MANAGER

RED BULL GMBH/ Apr 2013 - Dec 2017

Spearheaded 360-degree product launch activation on Red Bull Summer Edition. Tracked new business prospects in On Trade sector as per business opportunities and trends. Developed and nurtured strong alliances with decision makers, whilst leading the execution of On Trade budget and activations. Enlisted as well as enabled accurate positioning of brand and product portfolio.

  • Improved overall impulse consumption by 60% via effective brand marketing on national level.

  • Enhanced brand visibility in On Trade by 76% through robust initiatives.

  • Amplified On Trade Sales by 60% and opened 270 Key On Trade accounts.

Certificates

HIGH PERFORMANCE NEGOTIATION

Red Bull Academy / 2014, 2015, 2018

LEADERSHIP AND DRIVING GROWTH

Red Bull Academy / 2020, 2022

Education

Master of Science - Marketing

University of Wales & MDIS / 2011

Bachelors of Science (Hons.) - Accounting & Finance

University of Bradford / 2010

Quotes
Quotes
Vinay as a person is smart and will dedicate himself to understand his role extremely well to work in a highly competitive work environment. His key skills of negotiation, time management and team work makes him an ideal peer. He is well organized and an expert of understanding the dynamics of the task he is incharge off and will prove to be an asset to any organization.

Red Bull, Arjun Pawani